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Eva Mendes in diamond earrings, orchid ring, trinity bracelets and ring, and LoveCharity bracelet

Cartier bracelets

What's not to Love about a bracelet for charity?

June 11 is Cartier Loveday meaning that 10 per cent of all sales of the iconic Love collection goes to charity.

It’s the fourth year the event has taken place. But giving isn’t simply an annual thing at Cartier. Throughout the year, the French luxury house designates proceeds from its LoveCharity bracelets to a variety of causes.

Since launching the initiative in 2006, Cartier has donated more than $4.5 million U.S. to 24 global charities from the sales of its LoveCharity bracelet.

To celebrate this year’s initiative,  LoveCharity Ambassador Eva Mendes joined Cartier North America President & CEO, Frédéric de Narp and The Art of Elysium Founder, Jennifer Howell at the Cartier mansion in New York. There they announced a new LoveCharity bracelet to benefit 24 charities including The Art of Elysium.

“Cartier has a profound dedication to philanthropy -- it is an integral part of the brand’s DNA and part of that includes our passion to support important organizations,” de Narp stated.

The new LoveCharity bracelet features a miniature Love bracelet in 18K rose gold with a diamond and graced with the word Love.  It is set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. 

The LoveCharity bracelet is available for $700 U.S. at Cartier boutiques nationwide with $150 per bracelet benefiting its corresponding charity.  The charities Cartier continues to support this year and their Ambassadors include:

•    Janet Jackson for Ovarian Cancer National Alliance – gunmetal bracelet
•    Fergie for The Peapod Foundation – orange bracelet
•    Good Charlotte for The Richie-Madden Children’s Foundation – deep jade green bracelet
•    Eve for Women In Transition – peach bracelet
•    Common for Common Ground Foundation – khaki bracelet
•    Hilary Duff for Blessings in a Backpack – deep plum bracelet
•    Emmy Rossum for Susan G. Komen for the Cure – pink bracelet
•    Ashanti for Boys & Girls Clubs of America – royal blue bracelet
•    Faith Hill and Tim McGraw for the Neighbor's Keeper Foundation  - chocolate brown bracelet
•    Julianne Moore for the Tuberous Sclerosis Alliance - lavender bracelet
•    Elie Wiesel for The Elie Wiesel Foundation for Humanity  - yellow bracelet
•    Rachel Weisz for The Constant Gardener Trust - lilac bracelet
•    Rihanna for Believe -sea foam green bracelet
•    Djimon Hounsou for SOS Children's Villages - deep copper bracelet
•    Eva Mendes for The Art of Elysium - navy bracelet
•    Usher for the New Look Foundation - gold bracelet
•    Rosario Dawson for YouthAIDS - red bracelet
•    Salma Hayek for the Salma Hayek Foundation - white bracelet
•    Scarlett Johansson for U.S.A. Harvest - baby pink bracelet
•    Spike Lee for Maurice Kanbar Institute of Film & Television/Graduate Division/Tisch School of the Arts/NYC - purple bracelet
•    Edward Norton for Maasai Wilderness Conservation Trust - green bracelet
•    Sarah Jessica Parker for UNICEF - blue bracelet
•    Liv Tyler for The Breast Cancer Research Foundation - deep pink bracelet
•    Michael Stipe for Mercy Corps/Gulf Coast Recovery Fund - black bracelet

The Cartier bracelets, as well as additional new limited-edition bracelets featuring colored gemstones in celebration of Cartier’s 100th anniversary in America this year, are available in Cartier’s 36 boutiques across the U.S. and Canada.